Course Overview

The Artisan in Tourism Management program is a hands-on entry-level course designed for learners passionate about Kenya’s vibrant tourism sector but who may not have met the minimum academic requirements for a certificate or diploma program. This course equips learners with foundational knowledge and practical skills in tour guiding, customer care, communication, and the basics of the tourism industry. It is tailored to prepare students for support roles in tour companies, travel agencies, cultural heritage sites, hotels, parks, and eco-tourism projects.

Course Objectives

The Artisan in Tourism Management course is a foundational training program designed to equip learners with basic competencies required to support tourism and travel operations. It focuses on practical skills, industry awareness, and customer service — preparing graduates for entry-level support roles in the tourism and hospitality industry.

1. Understand the Fundamentals of Tourism

2. Develop Basic Customer Care and Communication Skills

3. Apply Basic Office and Field Skills

4. Promote Safety, Ethics, and Responsible Tourism

5. Gain Practical Experience

Career Opportunities

After successful completion, graduates can work as:

1. Tour Guide Assistants

2. Travel Office Attendants

3. Museum/Heritage Site Guides

4. Hotel or lodge attendants

5. Park entry and customer care clerks

6. Eco-tourism and cultural assistants

Practical Training Includes

1. Preparing travel itineraries

2. Local tour guiding simulations

3. Role-playing customer care scenarios

4. Booking and front office exercises

5. Nature walks and site visits to tourism attractions
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Course Units

The curriculum is practical and focused on employability. Key units include:

1. Introduction to Tourism and Hospitality

2. Basic Customer Care and Communication

3. Introduction to Tour Guiding Techniques

4. Basic Travel Operations

5. Tourism Products and Attractions (Kenya Focus)

6. Entrepreneurship Skills

7. Life Skills and Personal Development

8. Health, Hygiene, and First Aid Basics

9. Introduction to Conservation and Eco-Tourism

10. ICT Awareness for Tourism

Entry Requirements

1. KCPE certificate or equivalent

2. Ability to read and communicate in English and Kiswahili

3. Recognition of Prior Learning (RPL) for those with relevant field experience

Duration

1. 6 months coursework + 3 months industrial attachment

2. Modular training under TVET-CDACC guidelines

Why Study Artisan in Tourism Management at VTCTI

1. Inclusive Entry. Open to KCPE graduates or learners needing a second chance at vocational training.

2. Industry-Relevant Curriculum. Competency-Based Education and Training (CBET) ensures you're learning what employers need.

3. Experienced Trainers. Our instructors are professionals from the tourism sector, offering mentorship and practical guidance.

4. Modern Learning Facilities. VTCTI provides access to training materials, maps, simulation tools, and ICT resources to support learning.

5. Career Pathways. This course is a foundation for further study — graduates can progress to Certificate in Tourism Management and beyond.

6. Flexible Study Options. Day, evening, and weekend classes available to fit individual needs and lifestyles.

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Artisan Certificate in Food and Beverage Production

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Certificate in Tour Guiding and Travel Operations

This program introduces learners to the tourism industry, emphasizing tour guiding techniques, travel logistics, and customer care. Graduates can work as tour guides, travel consultants, or support staff in travel agencies and tour companies.

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Diploma in Tourism Management

A comprehensive program that explores tourism planning, travel agency operations, and sustainable tourism development. Graduates are well-equipped for supervisory roles in tourism enterprises, government agencies, and non-profits promoting travel and conservation.

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